OVERVIEW

In preparation of the launch of the new FreshBooks product, the web site needed to be redesigned to showcase all the new features and benefits of the new product. The brand also needed an update because all the visuals were showing the old product.

GOALS

Users: Become aware of the product, and see if its the right fit for them

Business: Persuade users of the benefits, and have them try it for free

Brand: Expand on new art direction

RESEARCH

A/B TESTING

There were a number of things that were A/B tested, including which copy on the CTAs got the most clicks, which reassurances around the CTA were the most persuasive, and which photo to use as the hero image.

SOLUTION

RESULTS

Lift in conversion rates, and overall positive feedback from the whole team.